Sierra joined Bluesky in the fall of 2019, brought on to assist clients develop clear communications tools, targeted messages, creative and visual products, and innovative outreach ideas.
Sierra has a background in everything from public and government relations to branding and visual design and supports clients’ in the development of strategies and messages for events, campaigns, social media and lobby days. With a keen awareness of the issues, Sierra helps clients set the right tone with all their communications, both in the public domain and with government stakeholders. Her specialty is the extra oomph required to cut through the noise of 21st-century communications.
Prior to joining Bluesky, Sierra worked in government relations consulting helping major corporations, industry associations and charitable organizations with narratives and campaigns. She also has public sector experience, having previously worked for the Treasury Board Secretariat of Canada. Sierra has a long history with event management roles, an environment where she thrives.
Born and raised in Toronto, Sierra holds a Bachelor of Public Affairs and Policy Management (Hons.) with High Distinction from Carleton University, where she specialized in Strategic Public Opinion and Policy Analysis.
The hostess with the mostess, Sierra loves to entertain friends. You are likely to find her cooking, re-decorating and trying her hand at a DIY project.