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A Terrible Mistake - Sept 20


Good morning,


The fallout from the bombshell that rock the election campaign continued as a video surfaced and the Liberal leader faced Canadians to apologize.


Trudeau called his actions were a “a terrible mistake,” “absolutely unacceptable” and "really embarrassing." In Winnipeg, the leader went on to say that he "had not remembered" how many times he had dressed like this in the past, but he did tell the crowd and reporters that he is “deeply sorry and I apologize."


This story also garnered attention outside our borders with international including it in their coverage.

NYT – New Video Surfaces Showing Trudeau in Blackface, Compounding Scandal

BBC - Canada's Justin Trudeau can't say how often he wore blackface


As day ten of the election campaign begins, it will be interesting to see how long this story plays out in the media and, most importantly with voters.


Until then, let’s find out what is….

Nenshi says seeing Justin Trudeau racist makeup a ‘sucker punch’ https://bit.ly/2lVsuzD

B.C. Liberal candidate's campaign sign vandalized with blackface https://bit.ly/2lWvP1x


Trudeau was removed from Lilly Singh show lineup after brownface photo emerged https://bit.ly/2mkN905

Where you will find the leaders today


Conservative leader Andrew Scheer will be in Saint John, New Brunswick for a 10 a.m. announcement and then he will attend the funeral for former MP Greg Thompson in Saint Andrews, NB. Following the service, Scheer will head to Nova Scotia to campaign with candidates in Annapolis Royal and Port Williams.


Green Party leader Elizabeth May will be in Calgary for a 12 p..m. ET announcement on transport infrastructure before joining the youth climate strikers downtown at 4 p.m. ET. In the evening, Ms. May will participate in a Green Party rally and on Saturday, she will be in Winnipeg for campaign activities.


Liberal leader Justin Trudeau will be in Toronto to make an announcement and speak with media at 10 a.m.


The schedule for NDP Leader Jagmeet Singh was not made available prior to the distribution of this email.

The Bluesky election team with their take on Trudeau’s apology following the bombshell that hit the campaign.


From the desk of Cameron Holmstrom, Consultant 

Yesterday before most people could enjoy their morning cup of coffee, Global TV broke news about a third “blackface” incident from Mr. Trudeau. That news flew in the face of his apology the night before, when he said that there had only been two incidents from his past. That omission has the potential to completely undo the apology and openly makes people question just how honest he truly is.


However, after spending the whole morning huddled with his team in a Winnipeg hotel room, Trudeau addressed the media, apologizing again and faced more questions. Regarding that third incident, he simply said he forgot about it, which feels odd to the ear and doesn’t add up. When asked if there were more such events from his past, he refused to say, seemingly out of fear for what else might be out there. It’s not very relatable to most people that one wouldn’t remember the number of times they were in “blackface.” It was an answer that left a lot more questions than it answered and didn’t help his case. At this point, one must wonder what Mr. Trudeau can do, short of resigning, to staunch the bleeding. This story will not go away, will be an ongoing feature of this campaign and will surely figure largely in Justin Trudeau’s political narrative from now on..

Media appearances by the Bluesky team:

Principal Susan Smith was quoted in this Bloomberg article: Blackface Photos Test Trudeau’s Ability to Survive Scandal and this CBC article: 'What I did hurt them': Trudeau apologizes to racialized Canadians over blackface scandal


British Columbians are starting to tune into October’s election - Consultant Raphael Brass has been working in British Columbia this week and sent in this election observation.

Even before Wednesday evening’s bombshell, people in Vancouver and on the Island have started to weigh their election day options. Political talk among the locals centred around disappointments with Justin Trudeau’s purchase of the Trans Mountain Pipeline and perceived support for Alberta’s energy sector over environmental and Indigenous concerns. Nevertheless, many voters on the West Coast are aware that vote splitting will only increase the chances that the Conservatives will be elected, so they recognize the need for them to think seriously before writing the all important ‘x’ on October 21.


Candidate signs were still very sparse in Vancouver, with many campaigns taking their time to full launch their election efforts. Interestingly, Independent Candidate and former Liberal Justice Minister Jody Wilson-Raybould has signs plastered on lawns and street corners throughout her Vancouver Granville riding. Candidates from across the political spectrum have far more signs up on Vancouver Island, where there are many close and hotly contested races. On Wednesday night, Pearson College hosted an all-candidates forum, where those vying for the Esquimalt—Saanich—Sooke riding went head to head. Environmental protections, housing, and Indigenous reconciliation dominated the discussion in a close race between incumbent NDP MP Randall Garrison and his Green Party challenger David Merner.

Be sure to join us for our latest #CdnPolicast episode, out later today!

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