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Government Relations Strategies
Navigating government at the federal, provincial or municipal levels can be complicated. Bluesky Strategy Group is your political GPS. Whether your goal is to change a policy, bid on government procurement, conduct a national campaign, or grab the attention of government decision makers, Bluesky Strategy Group develops effective government relations strategies and helps you engage with the right people in political offices, ministries and departments.
Bluesky Strategy Group builds communications strategies that are research-driven, creative and effective for best delivering your messages and helping to shape the opinions that count.
Navigating media requires an understanding of what makes news and how to frame a story for the desired impact. Optimizing media reach takes the right combination of mainstream and social media channels and knowing where and how to reach out. Bluesky Strategy Group puts our unparalleled relationships in traditional media with an extensive network of contacts across the county including bureau chiefs, columnists, producers, editors and members of the National Parliamentary Press Gallery to work for our clients. We also connect deep into the online world of bloggers, twitterati, and beyond to ensure the broadest coverage and/or the quickest response to issues that impact you the minute they appear online.
Bluesky Strategy Group’s highly experienced media trainers provide clients with media training for print and broadcast in a variety of situations, from scrums and news conferences, to interviews with a local reporter or live hits on the red carpet. Our trainers have been on both sides of the camera too. We’ve trained politicians and CEOs, scientists and spokespeople in a wide-variety of sectors. From introductory courses to issues management and communications in a crisis – Bluesky provides customized, hands-on training to meet your specific needs. Bluesky Strategy Group’s Communications Boot Camp, is our acclaimed program tailor-made to make sure your company or organization’s ambassadors are well-equipped to deliver their elevator pitches and your key messages while in the spotlight or on the hot seat with stakeholders in a variety of situations.
Bluesky Strategy Group can work with your team to develop the policies, procedures and manuals your organization will need to enable you to manage and mitigate a crisis situation. We’ll help you prepare to handle a crisis should one arise - how, when and what to tell the media; leveraging and handling social media; and advising stakeholders and the general public. Our third-party perspective allows us to view the crisis through the eyes and ears of the general public and provide you with sound and practical advice.
Content & Design
First it has to sound good; then it has to look good. Bluesky Strategy Group’s experts will help define your brand, create your image, develop irresistible content and pitches for your services, products or programs and provide you with the tools and tactics to reach your markets, customers and audiences through traditional, digital and social media. Our award-winning writers have crafted speeches for C-Suite executives and political leaders. OpEds are given special treatment and we help our clients get them placed where it counts. From news releases to kit folders to versatile social media content and campaigns, we provide all the right words at the right time. We work with graphic designers who make sure that your message and collateral products have the right visual impact and gain the attention they deserve from your target audiences.
Conference Design & Management
Conference or cross-country business tour, cocktail party, red carpet event for hundreds or an elite gathering for VIPs, Bluesky Strategy Group designs and delivers events with your goals and guests in mind. Bluesky’s clients trust us time and again to draw on our vast networks and know-how to deliver events that are the right tone, at the right time, in the right place, with the right people. We help our clients host the best signature events by organizing and managing every aspect, from the central theme and invitations, down to the smallest details for maximum impact.