Associate - Alberta
With more than 20 years of industry and non-profit experience behind her, Sandra has a broad range of communication experience and a strong passion for her profession. Sandra has supported the communications needs of pipeline companies, energy companies, non-profit organizations, a national association and public relations agencies. She has built her reputation on successfully delivering strategic solutions, developing and managing communication projects and budgets, and delivering effective strategic communication plans.
Prior to founding, Catchphrase Communications Inc., Sandra developed communications strategies, and managed speaking engagements, media relations, and event planning, as part of an education campaign to raise awareness of pipelines in Canada. She has overseen the implementation of a new brand for a national association and designed, developed and provided strategic guidance for the production of collateral material.
As a former reporter for CBC Newsworld and Nickle’s Daily Oil Bulletin, Sandra has worked with the media, as well as, managed and developed a national Media Relations Strategy Plan. In addition, Sandra has prepared key spokespersons, developed key messages and provided guidance to CEO’s and executives. She has worked collaboratively with third-parties in the creative development of a national television commercial, videos, print advertising and promotional materials.
Sandra’s work has appeared in The Calgary Herald, National Post, Oilweek Magazine, Huffington Post, and several energy industry publications. She has also acquired editorial board meetings with The Calgary Herald, Vancouver Sun, Ottawa Citizen and Montreal Gazette.
Sandra holds a Bachelor of Arts (English) from The University of Western Ontario and a MBA from The University of Edinburgh. She currently resides in Calgary, Alberta.